How to Write a Copy You Will Get Paid for

Copywriting Course: Art of Compelling Copy that Sells

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Ready to transform your words into unstoppable magic? Welcome to the ultimate journey in crafting copy that captivates, converts, and leaves your audience craving more!

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Discover how to turn bland sentences into magnetic narratives that not only engage but skyrocket your sales.

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Uncover the psychology behind consumer behavior and learn to tailor your message to resonate with your target audience!

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Welcome from Legit’s Editor-in-Chief!

Copywriting Course

Crafted for both novices and seasoned marketers, this course is your personal toolkit: from creating attention-grabbing headlines to weaving stories that tug at the heartstrings, we guide you through every step of the process.

Join us on this thrilling adventure, where your words become the driving force behind sales success. Elevate your copywriting game, stand out in the crowded market, and watch your conversions soar!

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Complete Curriculum

14-16 hours (3 Modules, 14 sessions)

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Online

Instructor-led pre-recorded sessions

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Tech Requirements

a smartphone, or laptop/desktop computer with a minimum of 4GB RAM, and 256GB SSD or 500GB HDD 

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Learn from the Best

Our experts, seasoned working professionals, guide you through challenges in courses, imparting essential problem-solving strategies to ensure success during the program and lay the foundation for sustained growth in your future careers.

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Rahaman Abiola
Editor-in-Chief at Legit.ng
  • Rahaman Abiola is an award-winning and Reuters-trained journalist and Editor-in-Chief of Legit.ng with over 8-year experience. 

  • He's a recipient of the Mile Media Award and one of the 25 journalists in Africa selected for the Kwame Karikari Fact-Checking Fellowship (2021). 

  • Abiola’s works have appeared in Punch, The Nation, Tribune, The Cable, Sahara Reporters and others.

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Julia Majale
Managing Director at Tuko.co.ke
  • Julia Majale is TUKO.co.ke’s Managing Director. Under her guidance, TUKO.co.ke was recognised as the best digital news platform in 2019, 2021 and ranked first among publishers with the highest followers engagement on Facebook in the country. 

  • Julia is a beneficiary of the Women in News Leadership Accelerator Programme (2021) and listed among the Top 25 Women in Digital 2021 by SOMA Awards. She has had over 10 speaking appearances across local and international summits on digital media, journalism, and leadership.

Managing Director and Editor-in-Chief at Briefly.co.za
  • Rianette Cluley is a Managing Director and Editor-in-Chief who joined the Briefly News team in 2016. Rianette has 15 years of experience in journalism, having previously worked as a journalist and photographer for award-winning publications in the Caxton & CTP Publishers and Printers group, namely the Highway Mail, Northglen News, Queensburgh News and Witbank News.

  • In 2023, she attended Journalism AI Academy for Small Newsrooms powered by the Google News Initiative at The London School of Economics and Political Science. . Same year, she got a certificate for completing the Reuters Introduction to Digital Journalism.

Managing Director at Yen.com.gh
  • Samuel has over 12 years of experience in print and digital journalism. He began his career at Graphic Communications Group Limited, working for top publications such as The Mirror, Daily Graphic, and the digital medium, Graphic.com.gh.

  • Samuel has been a member of the team since 2016. He graduated from the Ghana Institute of Journalism in 2010, University of Media, Arts and Communications in 2016 and University of Ghana (MSc. International Business) in 2023.

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modules

Course Curriculum

Introduction to Copywriting

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Identify popular copywriting genres/platforms

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Learn basic elements of any text and elements of the plot

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Delve into the core principles of effective copywriting

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Mastering Tone and Style

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Identifying and adapting tone and style to target audience and brand voice

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Creative writing: The Seven Basic Plots by Christopher Booker and Kurt Vonnegut's 5 story arcs

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Practical exercises and feedback on developing a unique writing voice

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Writing from the heart and editing with no mercy

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Сrafting a Captivating Copy

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Dealing with Writers Block: 10 idea generation practices and how they work

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The art of writing attention-grabbing headlines, captions and hooks

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Master the power of storytelling and emotional connection in your writing - copywriting triggers

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Writing from the heart and editing with no mercy

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Analyzing Successful Copywriting Campaigns

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Case studies of iconic copywriting campaigns across different industries

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Copywriting mistakes to avoid: learn from veterans of sale copies. Strong and weak writing

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Mastering the Art of Copywriting

Key Competences

  • Storytelling

  • Effective Communication

  • Creative Writing Techniques

  • Overcoming Writer's Block

  • Headline and Hook Writing

  • Emotional Connection in Writing

  • Tone and Style

Learn More

Unlocking the Psychology of Persuasion

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Dive into consumer psychology and the triggers that motivate action

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Tailor your copy to resonate with specific demographics and needs.

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Social Media Copywriting

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Demystify different platforms (TikTok, Instagram, X, LinkedIn) and their unique audiences

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Mastering storytelling for social media

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Practical exercises and feedback on developing a unique writing voice

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Call to Actions that convert

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Trendjacking and Viral potential

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Copy that Sells

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Landing Pages and UX copywriting

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Email marketing

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Product descriptions

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SEO Copywriting Essentials

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Understanding the basics of search engine optimization (SEO)

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Incorporating keywords into copy

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Strategies for optimizing content for user's intent

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Leveraging AI and other tools for Efficient Copywriting

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Explore the landscape of AI copywriting tools and their capabilities

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Learn how to use AI tools effectively to supplement your creative process

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Understand the limitations of AI

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Copywriting Toolkit

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Measuring and Refining Your Copy

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Learn A/B testing methodologies and set up basic tests for your copy

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Analyze test results and refine your copy based on data-driven insights.

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Compliance and Legal Aspects of Copywriting

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Understanding the guidelines and policies set by Google and Meta

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Understand the importance of disclosing sponsored content and influencer partnerships clearly

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Copyright, Plagiarism and other things to avoid

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Fact-checking tools

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Writing for Conversions: From Words to Impact

Key Competences

  • Social Media Copywriting

  • Traffic Generation

  • Copywriting for Sales

  • SEO Copywriting

  • AI tools

  • A/B Testing and Data Analysis

  • Compliance policies

Learn More

Build Your Portfolio and Brand

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Strategies for creating a compelling portfolio that showcases your copywriting skills and expertise

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Learn how to present your portfolio professionally and attract potential clients

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Client Acquisition Strategies

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Navigating freelance marketplaces, job boards, and networking events to land your first copywriting job

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Crafting winning proposals and pitches to attract clients and secure projects

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Negotiate rates and contracts confidently with potential clients

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Building Your Network

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Connect with other copywriters and build mutually beneficial relationships

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Strategies for expanding your client base, increasing your rates, and achieving long-term success

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Launching Your Copywriting Career

Key Competences

  • Skills/expertise presentation

  • Client Acquisition Strategies

  • Rates negotiation

  • Networking

  • Pitches and scripts to win any client

Learn More
modules

Course Curriculum

1 module
Module
2 module
Module
3 module
Module

Get Certified!

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Take the first step towards advancing your career
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Join the ranks of industry experts
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Don't miss out on opportunities
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Is this for you?

Student icon

I’m a Student/Graduate who needs practical skills to enter the competitive job market

Marketing specialist icon

I’m a Marketing Specialist and I’m expert in my field, but I do not know how to enhance my marketing strategies and create compelling content

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I’m a Freelancer who has been in the field for a while, but I’m not sure how to attract clients and build a strong portfolio

PR and communication specialists icon

I’m a Communication and PR specialist, seeking copywriting training to elevate my skill in crafting compelling messages and effectively managing communication.

Content Creator icon

I’m a Content Creator/Blogger and I want to earn more, but I am not sure how to market it and create content that resonate with my audience

E-commerce specialist icon

I’m an E-commerce specialists and I want my marketing strategies to boost sales, but I do not know how to create content that sells

Parent icon

I’m Stay-at-Home Mom/Dad and I want to have a side income, but I do not know where to start

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I’m in a different industry, but I want to unravel the mystery of digital marketing

University Degree VS
E-Learning

University Degree
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Lengthy

span several years and require a significant time commitment, usually full-time study with no curriculum flexibility

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Lack of Focus

University programs usually offer a broader education with a focus on various subjects

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Expensive

Universities can be expensive, involving tuition, fees, textbooks, and other expenses + opportunity cost of not working full-time during study years

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Theory

University programs often include theoretical aspects and a broad academic curriculum

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Slow career kick-start

graduates may need additional training or experience to be fully prepared for specific roles

Online Learning
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Specific, flexible and concise

often shorter in duration, ranging from a few weeks to a few months (part-time or online, can be combined with other activities)

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Targeted skills

designed to provide targeted skills and knowledge in a specific area and are more focused on practical applications of skills

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Affordable

online course is a cost-effective way to acquire a specific skill without a substantial financial investment + you can work full-time and combine it with e-learning

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Practicality

focus on practical skills that are immediately applicable in the workforce

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Fast-track your dream job

offer a quicker path to acquiring practical skills relevant to a specific job

Pricing

Affordable Pricing Plans*

Standard

₦137,000
₦206,000

Save up to 35% if you enroll now!

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lifetime access to the course
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certificate upon the successful completion
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24/7 support
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closed community for students
Get Standard

Gold

₦960,000
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includes all Premium features
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support and recommendations for 1 month after obtaining certificate
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Final Project to showcase your best copies
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portfolio building
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internship at our company upon passing the test and Final Project with 90% of correct answers
Get Gold
*Non-refundable
Pricing

Bonus materials (Gold & Premium)

Deepen your knowledge and skills with additional course materials! Explore our curated selection of supplementary resources designed to complement your learning experience

$350
value
Essential Tools

Lists of AI tools for visuals, interactive data visualization tools, copyright-free visual resources, the best portfolio building templates tools, list of experts in the industry

FREE for Gold & Premium users
$500
value
Templates & Content Plans

Most effective headline formulas, content plan ideas for Instagram, Facebook, TikTok for any business, best email marketing scripts and formulas, SEO task description template and article example, pitches scripts, proposals and templates

FREE for Gold & Premium users
$250
value
Checklists

Legal Compliance checklist, AI prompts for copywriting, cognitive biases and heuristics guide

FREE for Gold & Premium users

Why Study with Legit.ng?

Frequently Asked Questions

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Who сan take this course?

This course is designed for anyone eager to enhance their skills in persuasive writing and elevate their ability to create compelling copy. Whether you're a novice looking to break into the world of effective communication or an experienced marketer aiming to refine your techniques, our course welcomes individuals from various backgrounds. Entrepreneurs, content creators, marketing professionals, and anyone seeking to make their words resonate and drive action will find immense value in this transformative learning experience.

Do I get certificate after this course?

Absolutely! Upon successful completion of the course, you will receive a certificate to validate your newfound skills and expertise.

What are the models of training offered in the course?

  • Instructor-led pre-recorded sessions
  • Focused 1-to-1 training (for Gold and Premium packages)
  • Self-paced E-learning
  • CV consultation (for Gold and Premium packages)
  • Portfolio building assistance (for Gold and Premium packages)
  • Final project (for Premium packages)
  • Interactive quizzes

How can I enroll for the course?

  • Click on “Enroll Now” button
  • Fill the necessary details to make the payment
  • Get all the course materials to prepare for the training
  • Join the training platform via email link

What will be included in the training?

  • Introduction to Copywriting
  • Mastering Tone and Style
  • Сrafting a Captivating Copy
  • Analyzing Successful Copywriting Campaigns
  • Psychology of Persuasion
  • Social Media Copywriting
  • Landing Pages and UX copywriting
  • Email marketing
  • Product descriptions
  • SEO Copywriting Essentials
  • AI tools for Efficient Copywriting
  • Measuring and Refining Your Copy
  • Compliance and Legal Aspects of Copywriting
  • Building Your Portfolio and Brand
  • Client Acquisition Strategies
  • Building Your Network

What jobs I can apply for after completing the course?

  • Content Manager
  • Social Media Copywriter
  • Email Marketing Specialist
  • Marketing copywriter
  • Creative copywriter
  • Content Strategist
  • Advertising Manager
  • Technical Writer
  • SEO copywriter
  • Scriptwriter
  • UX Writer
  • Influencer Marketing Coordinator

Can the payments be done in installments?

Unfortunately, we do not offer this option right now.

Is there a refund option available?

Unfortunately, we do not offer this option right now.

How can I learn more about about the course?

If you would like to know more about a course, you can mail us at edu.contact@corp.legit.ng.

What else do I need to start this course?

  • Up to 16 hours of your time (the course is pre-recorded with a lifetime access)
  • Access to a laptop or desktop computer with a minimum of 4G RAM, and 256g SSD or 500g HDD Rom or a smartphone
  • Access to a stable internet connection
Contact us

Still Have Any Questions?

For further information, check our FAQ section or fill in the details below and we'll get back to you

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