Copywriting Course: Art of Compelling Copy that Sells
Ready to transform your words into unstoppable magic? Welcome to the ultimate journey in crafting copy that captivates, converts, and leaves your audience craving more!
Discover how to turn bland sentences into magnetic narratives that not only engage but skyrocket your sales.
Uncover the psychology behind consumer behavior and learn to tailor your message to resonate with your target audience!
Welcome from Legit’s Editor-in-Chief!
Copywriting Course
Crafted for both novices and seasoned marketers, this course is your personal toolkit: from creating attention-grabbing headlines to weaving stories that tug at the heartstrings, we guide you through every step of the process.
Join us on this thrilling adventure, where your words become the driving force behind sales success. Elevate your copywriting game, stand out in the crowded market, and watch your conversions soar!
Complete Curriculum
14-16 hours (3 Modules, 14 sessions)
Online
Instructor-led pre-recorded sessions
Tech Requirements
a smartphone, or laptop/desktop computer with a minimum of 4GB RAM, and 256GB SSD or 500GB HDD
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Rahaman Abiola is an award-winning and Reuters-trained journalist and Editor-in-Chief of Legit.ng with over 8-year experience.
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He's a recipient of the Mile Media Award and one of the 25 journalists in Africa selected for the Kwame Karikari Fact-Checking Fellowship (2021).
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Abiola’s works have appeared in Punch, The Nation, Tribune, The Cable, Sahara Reporters and others.
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Julia Majale is TUKO.co.ke’s Managing Director. Under her guidance, TUKO.co.ke was recognised as the best digital news platform in 2019, 2021 and ranked first among publishers with the highest followers engagement on Facebook in the country.
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Julia is a beneficiary of the Women in News Leadership Accelerator Programme (2021) and listed among the Top 25 Women in Digital 2021 by SOMA Awards. She has had over 10 speaking appearances across local and international summits on digital media, journalism, and leadership.
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Rianette Cluley is a Managing Director and Editor-in-Chief who joined the Briefly News team in 2016. Rianette has 15 years of experience in journalism, having previously worked as a journalist and photographer for award-winning publications in the Caxton & CTP Publishers and Printers group, namely the Highway Mail, Northglen News, Queensburgh News and Witbank News.
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In 2023, she attended Journalism AI Academy for Small Newsrooms powered by the Google News Initiative at The London School of Economics and Political Science. . Same year, she got a certificate for completing the Reuters Introduction to Digital Journalism.
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Samuel has over 12 years of experience in print and digital journalism. He began his career at Graphic Communications Group Limited, working for top publications such as The Mirror, Daily Graphic, and the digital medium, Graphic.com.gh.
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Samuel has been a member of the team since 2016. He graduated from the Ghana Institute of Journalism in 2010, University of Media, Arts and Communications in 2016 and University of Ghana (MSc. International Business) in 2023.
What We Offer
Industry relevant case studies
We enhance our curriculum by integrating case studies from successful local and global campaigns, showcasing websites that generate a staggering 1 billion pageviews annually
Opportunity of internship
In addition to the course, we offer a private session dedicated to the client acquisition strategies, opportunity of internship, CV consultation*, professional certificate to add to CV, Linkedin
Competitive and marketable skills
Secure your future after finishing our course even during these hectic times. Earn from ₦300,000 per month
Community and networking opportunities
Closed community for students to connect with each other, industry professionals, and potential clients within the local market*
Ongoing Support
Providing continuous support* even after the course completion, including lifetime access to updated materials and resources.
Practical Application and portfolio
Hands-on approach with real-world projects that allow you to build a portfolio*. This can showcase your skills to potential employers or clients in Nigeria and Kenya
Course Curriculum
Introduction to Copywriting
Identify popular copywriting genres/platforms
Learn basic elements of any text and elements of the plot
Delve into the core principles of effective copywriting
Mastering Tone and Style
Identifying and adapting tone and style to target audience and brand voice
Creative writing: The Seven Basic Plots by Christopher Booker and Kurt Vonnegut's 5 story arcs
Practical exercises and feedback on developing a unique writing voice
Writing from the heart and editing with no mercy
Сrafting a Captivating Copy
Dealing with Writers Block: 10 idea generation practices and how they work
The art of writing attention-grabbing headlines, captions and hooks
Master the power of storytelling and emotional connection in your writing - copywriting triggers
Writing from the heart and editing with no mercy
Analyzing Successful Copywriting Campaigns
Case studies of iconic copywriting campaigns across different industries
Copywriting mistakes to avoid: learn from veterans of sale copies. Strong and weak writing
Mastering the Art of Copywriting
Key Competences
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Storytelling
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Effective Communication
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Creative Writing Techniques
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Overcoming Writer's Block
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Headline and Hook Writing
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Emotional Connection in Writing
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Tone and Style
Unlocking the Psychology of Persuasion
Dive into consumer psychology and the triggers that motivate action
Tailor your copy to resonate with specific demographics and needs.
Social Media Copywriting
Demystify different platforms (TikTok, Instagram, X, LinkedIn) and their unique audiences
Mastering storytelling for social media
Practical exercises and feedback on developing a unique writing voice
Call to Actions that convert
Trendjacking and Viral potential
Copy that Sells
Landing Pages and UX copywriting
Email marketing
Product descriptions
SEO Copywriting Essentials
Understanding the basics of search engine optimization (SEO)
Incorporating keywords into copy
Strategies for optimizing content for user's intent
Leveraging AI and other tools for Efficient Copywriting
Explore the landscape of AI copywriting tools and their capabilities
Learn how to use AI tools effectively to supplement your creative process
Understand the limitations of AI
Copywriting Toolkit
Measuring and Refining Your Copy
Learn A/B testing methodologies and set up basic tests for your copy
Analyze test results and refine your copy based on data-driven insights.
Compliance and Legal Aspects of Copywriting
Understanding the guidelines and policies set by Google and Meta
Understand the importance of disclosing sponsored content and influencer partnerships clearly
Copyright, Plagiarism and other things to avoid
Fact-checking tools
Writing for Conversions: From Words to Impact
Key Competences
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Social Media Copywriting
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Traffic Generation
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Copywriting for Sales
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SEO Copywriting
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AI tools
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A/B Testing and Data Analysis
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Compliance policies
Build Your Portfolio and Brand
Strategies for creating a compelling portfolio that showcases your copywriting skills and expertise
Learn how to present your portfolio professionally and attract potential clients
Client Acquisition Strategies
Navigating freelance marketplaces, job boards, and networking events to land your first copywriting job
Crafting winning proposals and pitches to attract clients and secure projects
Negotiate rates and contracts confidently with potential clients
Building Your Network
Connect with other copywriters and build mutually beneficial relationships
Strategies for expanding your client base, increasing your rates, and achieving long-term success
Launching Your Copywriting Career
Key Competences
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Skills/expertise presentation
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Client Acquisition Strategies
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Rates negotiation
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Networking
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Pitches and scripts to win any client
Get Certified!
Is this for you?
I’m a Student/Graduate who needs practical skills to enter the competitive job market
I’m a Marketing Specialist and I’m expert in my field, but I do not know how to enhance my marketing strategies and create compelling content
I’m a Freelancer who has been in the field for a while, but I’m not sure how to attract clients and build a strong portfolio
I’m a Communication and PR specialist, seeking copywriting training to elevate my skill in crafting compelling messages and effectively managing communication.
I’m a Content Creator/Blogger and I want to earn more, but I am not sure how to market it and create content that resonate with my audience
I’m an E-commerce specialists and I want my marketing strategies to boost sales, but I do not know how to create content that sells
I’m Stay-at-Home Mom/Dad and I want to have a side income, but I do not know where to start
I’m in a different industry, but I want to unravel the mystery of digital marketing
Lengthy
span several years and require a significant time commitment, usually full-time study with no curriculum flexibility
Lack of Focus
University programs usually offer a broader education with a focus on various subjects
Expensive
Universities can be expensive, involving tuition, fees, textbooks, and other expenses + opportunity cost of not working full-time during study years
Theory
University programs often include theoretical aspects and a broad academic curriculum
Slow career kick-start
graduates may need additional training or experience to be fully prepared for specific roles
Specific, flexible and concise
often shorter in duration, ranging from a few weeks to a few months (part-time or online, can be combined with other activities)
Targeted skills
designed to provide targeted skills and knowledge in a specific area and are more focused on practical applications of skills
Affordable
online course is a cost-effective way to acquire a specific skill without a substantial financial investment + you can work full-time and combine it with e-learning
Practicality
focus on practical skills that are immediately applicable in the workforce
Fast-track your dream job
offer a quicker path to acquiring practical skills relevant to a specific job
Affordable Pricing Plans*
Standard
Save up to 60% if you enroll now!
Premium
Save up to 60% if you enroll now!
Gold
Save up to 60% if you enroll now!
Bonus materials (Gold & Premium)
Deepen your knowledge and skills with additional course materials! Explore our curated selection of supplementary resources designed to complement your learning experience
Lists of AI tools for visuals, interactive data visualization tools, copyright-free visual resources, the best portfolio building templates tools, list of experts in the industry
Most effective headline formulas, content plan ideas for Instagram, Facebook, TikTok for any business, best email marketing scripts and formulas, SEO task description template and article example, pitches scripts, proposals and templates
Legal Compliance checklist, AI prompts for copywriting, cognitive biases and heuristics guide
